Creative Producer & Media Strategist
Project: Drop-A-Brick is a campaign and a sustainable product to raise awareness about the worst drought in California's history. It's a collaboration between people in San Francisco's advertising, design and manufacturing industries. The initiative sprang from the classic drought tactic of placing a real brick in a toilet's tank
to conserve water.
Scope of Work :: Social Media & Outreach
Project Description :: Supported crowdfunding campaign with partnership development, engagement strategy and social media.